We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.
We believe that our activities should be governed by the requirements of our customers and our concern for the environment.
Skin Care Makeup
The most beautiful cosmetic you can wear is a healthy skin. That’s why everything we develop is a true extension of skin care. Our makeup is not just a refinement of conventional makeup; it’s a new technology. It’s so effective it is recommended by plastic surgeons, dermatologists and skin care professionals
Non-Comedogenic & Oil-Free
Our makeup is non-comedogenic (doesn’t block pores). Mineral particles form a protective barrier on the skin that allows it to breathe and function normally. This protective barrier also traps environmental pollutants. (We always advise taking off makeup at night in order to remove what it’s collected during the day. Ugh!) Even though we know our minerals don’t block pores and act as anti-inflammatories and anti-microbials, we still test all of our makeup for comedogenicity in a laboratory. This attention to detail is why we have so many testimonials from acne patients claiming an improvement in their skins since using jane iredale. The only oils we use in our formulas are in products where we want to help condition the skin – such as in our under-eye concealer and lip products.
All jane iredale products provide protection from both UVA and UVB rays and are formulated with chemical-free sunscreen actives. Our mineral sunscreen actives, titanium dioxide and zinc oxide, provide instant, Broad Spectrum, Water Resistant 40 Minutes, sun protection. Only sunscreen products that pass the US FDA Broad Spectrum test and water resistancy requirements, and have an SPF of greater than 15, may claim “Broad Spectrum,” Water Resistant 40 or 80 Minutes, and make the additional use claims: “decreases the risk of skin cancer and early skin aging if used as directed with other sun protection measures.”
Our micronized mineral bases are concentrated pigment. (We use no fillers such as talc.) Because of this concentrated pigment, a minimum amount gives unsurpassed coverage and becomes a foundation, powder and concealer all in one. This concentrated pigment also gives high sunscreen protection without the need for synthetic ingredients.
Because of the micronization process our mineral particles undergo, they bind together on application. When applied to a clean, moisturized skin the surface tension this creates overcomes gravity and holds the minerals tightly to the skin. The result is that they resist running, creasing and smearing and will only come off with a cleanser or our Magic Mitt. No special cleanser is required.
Fast, Weightless Coverage
Apply with a brush or a sponge for coverage that it would normally take three products to achieve. First-time wearers typically use too much because they are used to cosmetics with fillers, and not a lot of “pay-off.” With our makeup, less is more. The result should look sheer and luminescent and feel weightless.